Beckham helps White Sox become more interesting
Anyone watching Wednesday’s postgame interviews with A.J. Pierzynski and Jake Peavy might have been slightly distracted by a cardboard cutout standing behind them but in camera shot.
That cutout featured the likeness of Jonathan Goldsmith, who is more commonly known as “The Most Interesting Guy in the World.”
“Man,” said Adam Dunn, quickly correcting my mistake while sitting in the White Sox clubhouse. “The Most Interesting Man.”
So, how does one of the most brilliant commercial runs in the history of advertising, representing Dos Equis, factor into the White Sox push for the postseason? It has recently become the symbol of the White Sox Player of the Game in victories, as awarded by Gordon Beckham.
The one catch is that the chosen nightly winner must work the word “interesting” into his first answer to the media following the game.
“Hopefully, he’s going to be there after games, after wins, just bringing the people up in this clubhouse. That’s the goal,” a smiling Beckham said. “It’s going to probably rotate around the player of the game, depending on who does well.
“We are going to put him, the Most Interesting Man is going to put himself in the biggest spotlight, I guess is what’s going to happen. The problem is we might not have to move him from (Paul Konerko’s) locker for the next couple of weeks because of how well he has been playing.”
Beckham received “The Most Interesting Man in the World” as a gift from a family member. Beckham brought it into the clubhouse a while ago, but then the Most Interesting Man temporarily was lost with no signs of where he disappeared.
“He finally came back,” Beckham said. “And he’s back here for a bunch of wins, I think.”
About the only way to enhance the power of the cardboard cutout would be to have Goldsmith visit the White Sox in person. Dunn called the idea “awesome,” but Beckham preached patience with the White Sox version.
“This has to pick up some speed first,” Beckham said.
And just think of the marketing gems if this good luck charm’s arrival coincides with White Sox success. Remember, this campaign already has produced the following gems:
“He has been known to cure Narcolepsy, just by walking into a room.”
“His organ donation card also lists his beard.”
“His blood smells like cologne.”
“He lives vicariously through himself.”
“Sharks have a week dedicated to him.”
“Even his enemies list him as their emergency contact number.”
So, let’s say the White Sox go on a roll behind this new addition and win it all. How about this addition:
“He helped the White Sox win a World Series without throwing or hitting a pitch or even attending a game.”